How to use TrekkSoft to sell custom tours with less paperwork

Posted by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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10 channels to promote your tours and activities [DOWNLOAD INFOGRAPHIC]

Posted by Nicole Kow on Aug 2, 2017

There are many aspects to growing a tour and activity business. Your tours or activities are just one part of it. There's also other parts to your business like operations, logistics, marketing and distribution to consider. One area you need to constantly work on is distribution and promotion. 

Working on your distribution channels and figuring out which works for your market and trips is key to taking your business to the next level. 

Here are 10 channels you should think about promoting your tours on:

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4 angles for a successful flash sale to boost last-minute sales

Posted by Sara Napier Burkhard on Jul 28, 2017

It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.  

This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.  

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5 tips to manage multiple agents and resellers without losing your mind

Posted by Nicole Kow on Jul 26, 2017

Working with agents and resellers can be good for your business, especially since its their job to sell the right trips to the right customers. Plus, they can help you secure more last-minute bookings from travellers already in your destination.

On the other hand, it can tricky when you work with multiple agents and resellers, from a hotel concierge down the road to a large travel retailer on the other side of the planet. It can be difficult to keep track of all the moving parts in your business like the number of bookings made by each agent, customer information collected, commission that needs to be paid out, and so on. 

To make this business relationship more profitable for both parties, here are some tips and tricks to help you out. 

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4 price strategies to maximise profits during the high season

Posted by Nicole Kow on Jul 20, 2017

The biggest challenge tour and activity operators face to maintain profitability is seasonality. In the high season, profits come easily while in the low season, most companies barely get by, some even close their doors till the following high season. 

This means that operators need to squeeze out as much as they can over the high season to see themselves through the slower months. One way to do this is by implementing yield management, a clever pricing strategy that makes the most of your fluctuating demand.

But what is yield management and how can it help tour and activity operators? Let's find out. 

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3 ways to re-engage old customers before the high season

Posted by Sara Napier Burkhard on Jul 18, 2017

At TrekkSoft, we work with companies in a variety of fields. From active brands guiding snowboarders along the Swiss Alps to boating excursions that bring customers on a new adventure in the sea.

But no matter what your company does or which season it thrives in, there's one thing you all have in common: a high season! A time when travelers are flocking to your destination and looking for new experiences.

From tourism to retail, most businesses know to place emphasis on new customers. But what about existing and former customers? Today we're going to go over three simple ways to re-engage with past customers just in time for your busiest season.

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4 ways to stay organized during the high season

Posted by Sara Napier Burkhard on Jul 13, 2017

In the TrekkSoft content team, we love good organization. That's why we rely on tools like Hubspot, Evernote, and dapulse each day. We know that with the right tools, we're able to stay up to date with all of our projects.

The same is true for a tour or activity company. With the right tools, you'll have the ability to move your business forward even during your busiest time. We've talked about how to increase your bookings during high season, but not so much about what to do once you've gained them.

Here are our organization tips for the times when you might have more bookings than you know what to do with. 

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5 ways to drive last-minute bookings with Google AdWords on a tight budget

Posted by Nicole Kow on Jul 12, 2017

Summer is here and there are a few things you can do to get those last couple of spaces booked up to maximise profits. 

One of them is by strategically advertising your tours or activities to last-minute, in-destination bookers using Google AdWords.

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Last-minute booking trends for tours and activities [INFOGRAPHIC]

Posted by Nicole Kow on Jul 7, 2017

While it's common for travellers to book a tour or activity offline in your office or at your destination's visitor information center, the ability to book and pay for a trip online, one day in advance, via mobile, is relatively new. 

Previously, last-minute bookings have mostly revolved around bed nights sold by hotels and other types of accommodation providers. But that trend is slowly, and surely, seeping into the tours and activities sector as more tour and activity operators invest in a professional website with online booking and payment capabilities.

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5 quick hacks to spruce up your website right now

Posted by Sara Napier Burkhard on Jul 4, 2017

If you've been reading our articles and resources for a while, you may have noticed something about the TrekkSoft content team. We're in the business of hacking. (No, not that kind of hacking. Though we do have a lot to thank our fantastic developers for!)

I'm talking about the sort of tips and tricks that help tour and activity providers do their best work, sell more bookings, and cut out all the wasted time! We want you to be punctual, effective, and offer something you can feel proud of.

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