This summer we've taken the time to write about how you can organize a successful high season. We've offered advice on everything from maximizing profits to re-engaging with past customers. But now it's time to think about how you'll bring this busy season to an end.
In an industry that relies on face-to-face interaction and IRL experiences (that's In Real Life if you're not sure), it's easy to forget how your online presence and digitial tools can impact your customer experiences.
Here's a friendly reminder that a poor online experience before your customer even sets foot in your destination can cost you bookings and revenue.
With that in mind, take 5 minutes each day to practise these one of these 5 tips so that you're always putting your best foot forward around the world wide web.
Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.
Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.
That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.
Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?
At the end of the day, you can't manage what you don't measure.
Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance.
To make life a little easier, we've created a system to help you keep track of your monthly performance.
Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour.
But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on.
But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.
There are many aspects to growing a tour and activity business. Your tours or activities are just one part of it. There's also other parts to your business like operations, logistics, marketing and distribution to consider. One area you need to constantly work on is distribution and promotion.
Working on your distribution channels and figuring out which works for your market and trips is key to taking your business to the next level.
Here are 10 channels you should think about promoting your tours on:
It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.
This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.
Working with agents and resellers can be good for your business, especially since its their job to sell the right trips to the right customers. Plus, they can help you secure more last-minute bookings from travellers already in your destination.
On the other hand, it can tricky when you work with multiple agents and resellers, from a hotel concierge down the road to a large travel retailer on the other side of the planet. It can be difficult to keep track of all the moving parts in your business like the number of bookings made by each agent, customer information collected, commission that needs to be paid out, and so on.
To make this business relationship more profitable for both parties, here are some tips and tricks to help you out.
The biggest challenge tour and activity operators face to maintain profitability is seasonality. In the high season, profits come easily while in the low season, most companies barely get by, some even close their doors till the following high season.
This means that operators need to squeeze out as much as they can over the high season to see themselves through the slower months. One way to do this is by implementing yield management, a clever pricing strategy that makes the most of your fluctuating demand.
But what is yield management and how can it help tour and activity operators? Let's find out.
At TrekkSoft, we work with companies in a variety of fields. From active brands guiding snowboarders along the Swiss Alps to boating excursions that bring customers on a new adventure in the sea.
But no matter what your company does or which season it thrives in, there's one thing you all have in common: a high season! A time when travelers are flocking to your destination and looking for new experiences.
From tourism to retail, most businesses know to place emphasis on new customers. But what about existing and former customers? Today we're going to go over three simple ways to re-engage with past customers just in time for your busiest season.