How to market your tours and activities this Chinese New Year

5 easy ways to market your tours and activities this Chinese New Year

Posted by Nicole Kow on Jan 29, 2016

Chinese New Year (also known as the Lunar New Year or the Spring Festival) falls on the 8th of February 2016, which is when incredible festivities will be happening all around the world. In China, this is the largest season of the year, akin to Christmas in the West. It is a time where families come together, including my grandmother’s brother’s third son’s son, no not the tall one, the clever one who’s working in America.

Amidst all these festivities, the Chinese travel market continues to grow, showing no signs of slowing down. Industry experts are expecting the market to hit $75 billion in spending by 2017, with 25% of that revenue stemming from online bookings. For your tour and activity company, this means that now is the time to get your tours or activities noticed by the Chinese market and convert that attention into valuable bookings.

Here are 5 ways to make the most of Chinese New Year.

1. Run a flash sale this Chinese New Year 

Flash sales are an effective way to attract customers to your website and get your tours and activities noticed. According to my mother, Chinese New Year celebrations last for 15 days. So the key to a successful flash sale is to pick the right time.

As a rule of thumb, Chinese New Year’s eve is when families have their reunion dinners and on the day itself, they’re busy spending time visiting friends and family. I would advise running a flash sale before or after these two days. Alternatively, you could also run a flash sale on the last day of celebrations, also known as the Chinese Valentines Day. 

If you’re unsure about how to run a flash sale, read our previous post about it here.



2. Offer discounts to monkeys

Without going into too much detail about the Chinese Zodiac calendar (it can get rather confusing), a simple rule of thumb is that a person’s year of birth determines which of the 12 Zodiac Animals they are, which run on a 12 year cycle.

According to the Chinese Zodiac calendar, 2016 is the year of the Mischievious Monkey. Meaning that babies born this year, 2004, 1992, 1980 and so on, are monkeys. Why not offer exclusive offers to this lucky bunch? After all, the year of the Monkey only comes around once every 12 years.

3. Give out Hong Bao

You could run a lucky draw competition online where the customers receive a Hong Bao (or a red envelope that traditionally contains money) with or without a discount code or an unbeatable offer. This is a great way to collect email addresses from customers to keep in touch with them in the long-run.



4. Get festive online

Okay, this could be tricky for someone who has never experienced Chinese New Year but a simple Tweet or Facebook post wishing your customers can’t be too hard. Here are a few simple greetings in Mandarin that you could post up:

Xin Nian Kuai Le - Happy New Year!

Gong Xi Fa Cai - Wishing you a prosperous New Year!

Hou Nian Da Ji - Lots of luck this year of the Monkey!


5. Avoid the number 4 at all cost

It is a widespread belief across East Asian cultures that the number “4” is an unlucky number because it sounds like “death” in Mandarin, Japanese, Cantonese and most of the other languages and dialects used in that region. Even in Malaysia, there are some buildings that do not have a 4th floor. Instead, they are called “3A” or just skipped over altogether.

If you’re interested in learning more about the Chinese travel market, read our previous post on how to reach the Chinese market.

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Nicole Kow

Written by Nicole Kow

Having graduated from the UK, Nicole travelled around Europe before joining TrekkSoft's marketing team. She is now based in KL and regularly blogs about her travels at Next Train Out.

Topics: Marketing tips

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