Franziska Wernet

Franziska studied tourism and geography and loves to travel mainly across Europe to discover beautiful hiking spots.
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Recent Posts

General Data Protection Regulation (GDPR): A checklist for tour and activity providers

Published by Franziska Wernet on Apr 17, 2018 | 6 minute read

You might have already heard of GDPR, or the General Data Protection Regulation - a European regulation that was already adopted in 2016, but will be effective from May 25th on.  

There is a lot of talk/rumors about this regulation, so we at TrekkSoft want to give you an update on what GDPR exactly means and how it will affect your tour & activity business.

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Spotlight: Nicolas Marichal, Editor-in-chief from USE-IT and the quest to travel like a local

Published by Franziska Wernet on Jun 30, 2017 | 7 minute read

Editor's note: This article was originally written and published in German. You can find the original interview here

Have you heard of USE-IT? If you're a frequent travellers in and around Europe, chances are you've spotted one of their old-school paper maps in a hostel, an Airbnb or a tourist office. USE-IT is dedicated to producing city maps that include insightful tips and recommendations from locals, giving travellers the opportunity to explore a destination in a more candid manner.

We spoke to Nicolas Marichal, Editor-in-chief of USE-IT since 2004, to find out more about the project and what DMOs and tour and activity providers can learn from this approach.   

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Spotlight Interview: Brewer's Berlin Tours

Published by Franziska Wernet on Apr 4, 2017 | 8 minute read

We spoke to Mate from Brewer's Berlin Tours (also a TrekkSoft customer!), a company run by "a tight-knit team of Berliners who walk the German capital's streets in the name of Terry Brewer — the man, myth and legend who led tours across the Berlin Wall for allied personnel in the 1960s."

In this Spotlight interview, Mate shares how his company has evolved in the last few years to adapt to the competitive walking tours market in Berlin, and how accepting bookings online has set their business up for success.

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Spotlight Interview with Elena Paschinger from Creative Tourism Austria

Published by Franziska Wernet on Mar 2, 2017 | 4 minute read

As we’ve noted in our Travel Trend Report 2017, it is becoming increasingly important for today's traveler to have an authentic  experience during their travels. Today’s travelers simply do not want to be perceived as typical tourists.

When we think of authentic travel experiences, we think of keywords like  meeting locals, experiencing the everyday lives of locals, storytelling, and also creative tourism.

We talked to Elena Paschinger, a travel blogger, tourism consultant and creative traveler to understand the different approaches to creative tourism and what it means  for you as a tour and activity provider.

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4 reports that will give you an honest insight into your business

Published by Franziska Wernet on Jan 27, 2017 | 6 minute read

This post was written and translated by Franziska Klein in German. You can find the original blog post here. This article was edited by Nicole Kow.

As we have entered 2017, it would be useful to enter the year with a plan for success. The only way to create a great plan for the future, is to look back and remember the valuable lessons learnt.

Looking back on 2016, what worked well? What didn't? How many website visitors did you have, how many bookings were made through your website, your partners, or agents? How about your social media, what was the engagement like?

Above all, what can else  can you improve in 2017?

I'd like to show you how to identify areas to improve your business using data from the following reports and analysis.

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How tour and activity providers can benefit from stag parties

Published by Franziska Wernet on Nov 17, 2016 | 4 minute read

This article has been adapted from the original German post by Franziska Klein.

Stag and bachelor parties are becoming increasingly popular. This longstanding tradition is indispensable in most circles of friends. The ideas and activities for this last evening of freedom can vary - like a girls' spa weekend, river rafting, or a Dinnerhopping bus trip in Munich. 

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Interlaken Tourism: How the successful DMO is evolving with TrekkSoft to meet new travel demands

Published by Franziska Wernet on Nov 15, 2016 | 6 minute read

This article has been adapted from the original German post by Franziska Klein

One of the guiding principles of Tourism Organisation Interlaken says: "Our guest is the focus of every activity and consideration." Thus, it was obvious to look out for a system focusing on the guest and providing an excellent customer experience.

Interlaken Tourism has been TrekkSoft's customer since 2011. From rafting to rope parks, they act as a regional market place online, offering all the activities found in the local tour and activity industry.

Read on to find out how Interlaken Tourism is using TrekkSoft and how all stakeholders (tour and activity providers, partners and especially guests) benefit from it.    

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How to plan corporate events and reach a new target group

Published by Franziska Wernet on Sep 8, 2016 | 6 minute read

In the tour and activity industry, you often hear talk of corporate events. This isn't surprising: it's a relevant niche throughout the year. A corporate event could be a team building event, a company excursion such as a rafting trip or a cooking class, or the annual Christmas party. 

Planning events, finding the right target group, and getting satisfied customers are just some of the challenges of corporate events.

To simplify their planning and execution, here's our advice on organizing the best corporate events for your customers.

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Expert checklist: How to sell segway tours successfully online

Published by Franziska Wernet on Aug 26, 2016 | 6 minute read

The segway tour business has been booming over the last few years. It is common to find segway tours in small towns or rural areas, not just in big cities, providing an interesting experience for travellers and locals alike.

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How DMOs can make their web-based marketing a success

Published by Franziska Wernet on Aug 18, 2016 | 7 minute read

A common question for destination management organizations (DMOs) is: "how can we optimize our marketing to serve our target audience and help them become regular visitors?"

The answer: with personalized marketing!

This report is based on Adrian Müller’s Bachelor thesis, “Web-based marketing for Alpine Swiss destinations. Status quo, success factors and recommendations”. Müller’s research is focused on a qualitative survey of experts in eleven Alpine Swiss DMOs and two mountain lifts, and we think you'll find his insights relevant too.

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