This post was written and translated by Franziska Klein in German. You can find the original blog post here. This article was edited by Nicole Kow.
As we have entered 2017, it would be useful to enter the year with a plan for success. The only way to create a great plan for the future, is to look back and remember the valuable lessons learnt.
Looking back on 2016, what worked well? What didn't? How many website visitors did you have, how many bookings were made through your website, your partners, or agents? How about your social media, what was the engagement like?
Above all, what can else can you improve in 2017?
I'd like to show you how to identify areas to improve your business using data from the following reports and analysis.