This is a guest post contributed by marketing expert Naully Nichols, who will also be hosting a webinar with TrekkSoft next week. Learn more here.
By nature, travel is an industry driven by inspiration. We all have destinations we want to see and things we want to do there. That can be inspired by family, friends, dreams, or entertainment – just to name a few.
But as social media networks continue to grow, our inspiration to travel is influenced more and more through these platforms. This phenomenon has given rise to the age of the influencers. Companies are working with these key people to sell and market their products or services. It's become an important part of sales and marketing worldwide.
But is that doomed to vanish? Let's take a look at a few things.
Travelers choose what they see online
Soon-to-be travelers are seeking out inspiration online. They are coming across people that are relatable but even more inspiring. These influencers are just like them when they dream about travel, only these professionals have seen it, done it, and can offer better observation and information.
This can be a powerful tool to sell products that traditional ads can't do anymore. In a recent study, 26% of desktop users and 15% of mobile consumers said they use blockers to remove ads from websites. When done right, an online influencer can have an effect on large audiences through a combination of delivery, information, and inspiration.
Social media influence in everyday life
These days, you can't simply run a traditional ad and expect the same response. You must adopt new tactics to bring your message to your audience. Influencer marketing has established itself as a serious means of doing just that.
We can see an interesting move by using micro-influencers from big name brands. One of the reasons for their importance is the increased use of social media in everyday life. 74% of consumers are using social media to make purchase decisions. Younger generations, in particular, now spend more time on social media than they do consuming information in traditional ways.
Another aspect to consider is that influencer marketing agencies that have a more manual approach will progressively put themselves out of business. Technological businesses will gradually replace them because they know how to get a one to one relationship with the influencers but also to identify them through technology.
In summary, influencer marketing is not doomed. It’s simply evolving!
The influencer market is saturated in the way that the number of bloggers is increasing steadily through various channels. But this doesn’t mean that influencer marketing is doomed. As long as audiences trust their influencers, influencer marketing is not dead yet. It is down to the agencies but the influencers also play their part.