Since you’re in the travel industry, you’ve got an endless amount of content on your doorstep. This means every time you embark on your tour or activity with a group, you’ve got the potential to produce and subsequently publish something for one of your social channels. The obvious choice is a photo, but something else to consider is video – it can enjoy a wide reach, it can be shared on multiple channels and it can be engaging.
Shooting a video on the go can be tricky though – it isn’t as easy as pointing and shooting. In saying that, take our advice with these tips and you’ll be producing quality video after quality video after quality video…
1. Have an idea of what you want to shoot before you start
It’s bit of a cliche, but if you fail to prepare, you need to prepare to fail. Shooting a video isn’t as easy as turning on your camera and shooting – you need to have some sort of plan in place.
Before you begin shooting footage, think of your tour – what do you see on it that you think others will want to see? What will people engage in? Jot down everything and let this become your shotlist.
2. Shoot in landscape, not portrait
If you’re shooting video for Snapchat or if you’re streaming through Periscope, you’ll be used to shooting video in portrait format. This is fine for these channels, but not channels where you’ll be uploading a video, which you might make in some video-editing software afterwards. Since it is, make sure to shoot in landscape mode.
3. Bring a tripod
I’m not talking about a huge piece of kit here; I’m talking something as small or as large as you want it to be. A tripod (even one that you carry the entire time) will steady your shots and make your video look like a far more polished product.
4. Shoot during the day
If you’re trying to shoot a video while conducting a tour at the same time you’re not going have an awful lot of time or the capacity to bring a lot of equipment. This means you might only have your point and shoot camera or your smartphone. Neither are going to get good footage in the dark so limit to shooting footage during the day.
5. If you’re speaking to the camera, don’t do it in a noisy place
If you decide to have a presenter in the video, they’re going to be speaking to the camera a bit. These bits of footage are known as ‘stand-ups’ in some parts of the world and ‘piece-to-cameras’ in others. Unless you’re in possession of decent wireless mics, don’t do these in noisy places as it will be difficult to hear what the presenter is saying.
6. Don’t just think about what is good visually… think what’s good commercially
When you’re making your videos, remember one thing – you’re using them to sell your tour or activity. Make sure to mention the tour that’s featured in the video and make sure to give the video a call-to-action. Don’t just show them how good your product is – tell them how to book it too.
7. Keep uploading them…
Gaining traction organically using social media can be a slow process… but you will see it. If you upload one video to YouTube are disappointed when it doesn’t reach 1,000 views overnight, don’t. You’ll see the views gradually, but only if you continue to upload. Don’t give up after the first video if you don’t see a huge amount of views after the first video.
8. Mix it up a little
If you do decide to continually upload videos (which I recommend you do) feature different things in different videos. If you’re a walking tour in a city, have one video about neighbourhoods and another about places to eat. If you’re an abseiling company, have one video about the views you’ll encounter and another about safety. Variety is the spice of life as they say!
Do you have any tips on how to make great videos this high season?
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Written by Colm Hanratty
Colm is Founder and Managing Director of digital marketing agency Sixtwo Digital. After running Hostelworld.com’s content and social media for almost 11 years he felt it was time to branch out on his own, using all his experience to educate others in the travel space.