6 ways to remain active on LinkedIn

Published by Colm Hanratty on Jul 21, 2017

Since the majority of businesses in the tourism industry are business-to-consumer (B2C) companies, they need to advertise more. Which means most of them can forget about LinkedIn since it’s almost exclusively a business-to-business (B2B) platform.

But that doesn’t mean you shouldn’t still have a presence there.

You know that it’s great to meet your peers at trade shows and conferences to let people know you exist. You attend them maybe once or twice a year, right? Well, your LinkedIn activity can get your name and business in front of the right eyes on a weekly basis. To do this, you have to remain active, so here are six ways you can do it.

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5 different ways to use Facebook Live for your business

Published by Colm Hanratty on May 23, 2017

We live in a world of livestreaming. We have done for a while in fact, particularly when it comes to social media thanks to apps like Meerkat (which is now no more) and Twitter’s Periscope.

But, unsurprisingly, the most popular place to livestream in 2017 is also the most popular social network – Facebook. Using Facebook Live, you can stream from anywhere about (almost) anything. It’s also a great way of generating organic reach on Facebook. Something which, a lot of you probably know, can be very difficult.

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7 tips for travel brands working with influencers

Published by Meg Cale on May 2, 2017

This post was contributed by travel influencer Meg Cale, who recently hosted a webinar on How to appeal to the growing millennial travel market.

What’s an influencer? An influencer isn’t the same as a brand’s hype girl. An influencer is a content creator with a large social media following who’s considered an authority in their niche.

They’ve got a loyal following of folks sharing their content. They’re invited to speak at events and have publishing credits under their name. Everyone wants to work with folks like these who have their ear to the ground.

But how do you get involved with your favorite influencer?

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Increase your productivity with our new social media planner

Published by Sara Napier Burkhard on Mar 24, 2017

Social media is a never-ending task and it can feel overwhelming. You might struggle with figuring out when to post, why to post, and even which channels to spend your time on. Especially if your main focus isn't marketing or media. 

That's why we've created an organized approach to planning out your social media schedule. For the days you're feeling unsure or when you just want a bit more organization, we've created an easy-to-use printable. It will help you to organize your entire week of social media posts in one convenient place. 

But first, we want to share a few social media best practices with you that will streamline your entire social presence.

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Facebook City Guides: what is it and how will it impact travel?

Published by Lucy Fuggle on Mar 23, 2017

This article was originally published in Spanish by María Eugenia Coppola on March 8 2017.

Tech spending in travel – and in particular, around experiences – is definitely having a moment.

Lately we've seen the rise of Airbnb Experiences, Google Trips, Google Local Guides, and now Facebook City Guides. While City Guides is still being tested in the United States, it's estimated that it will reach the rest of the world during the first half of 2017. 

As a professional in the tourism sector, it's worth you knowing what Facebook City Guides is, what it offers to consumers, and what impact it might have on tours and activities.

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The best lifestyle hashtags for walking tour operators to use on Instagram

Published by Sea Iris on Mar 17, 2017

I know what you're thinking, hashtags are confusing enough, so "what on earth is a 'lifestyle hashtag'?" I mean, come on, you're a tour operator, not a database engineer!

To keep the use of hashtags as simple as possible, just think of them as a basic organisational tool, like a label on paper folders.

Social media users can find or organise information on a given topic by adding '#example' to an entry, and easily finding relevant information later in their own entries or discovering it in shared posts by others.

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5 social media predictions from an industry expert for 2017

Published by Colm Hanratty on Jan 25, 2017

One of the things I love about working in social media is having a career in a space that is forever changing. This keeps me on my toes and makes my day-to-day job a lot more interesting.

This means that year-on-year there are always lots of trends I need to know about. Since you’re a tour or activity provider, social media is key to your business growing which means you need to know about these trends too.

Now that 2017 is officially underway, its safe to predict the five key trends we’ll see develop in social media over the next 12 months.

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The tourism boards with the best Instagram presence in the world

Published by Lucy Fuggle on Nov 25, 2016

The DestinationNext Report (Phase I) – A strategic road map for the next generation of global destination marketing – includes sixty-four trends which respondents identified as having "major impacts on their DMOs". Two of which are directly related to brand identity, one in terms of influencing travel decisions and the other in meeting planner perceptions. 

Today, brand identity continues to be tightly tied to social media, user-generated content and, in particular, Instagram. Instagram is one of the best marketing tools available to define and consolidate brand identity as a destination, and the DMOs with well-thought out strategies and persistence are the ones standing out.

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Create a comprehensive Facebook report with just 15 minutes a week

Published by Colm Hanratty on Nov 8, 2016

While social media is an extremely effective form of marketing, there’s something that always surprises me: the number of businesses I encounter that don’t monitor their social media activity’s performance!

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Why user-generated content is your most powerful marketing tool

Published by Colm Hanratty on Nov 3, 2016

Every now and then I ask people who run consumer-facing businesses what they think their most effective social network is. I’d say around 70% of these people say Facebook. The other 30% is evenly split between Twitter and Instagram.

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