Since the majority of businesses in the tourism industry are business-to-consumer (B2C) companies, they need to advertise more. Which means most of them can forget about LinkedIn since it’s almost exclusively a business-to-business (B2B) platform.
But that doesn’t mean you shouldn’t still have a presence there.
You know that it’s great to meet your peers at trade shows and conferences to let people know you exist. You attend them maybe once or twice a year, right? Well, your LinkedIn activity can get your name and business in front of the right eyes on a weekly basis. To do this, you have to remain active, so here are six ways you can do it.