May 11, 2021 |

10 steps to mastering the art of storytelling for travel companies

This post was originally published in 2016 and has been updated for relevance since. 

We love stories. A good story can convey a message, entertain or ignite a fire within your audience. As a tourism professional, we create experiences, which in turn become stories.

 

“The world is shaped by two things — stories told and the memories they leave behind.” 
― Vera Nazarian

 

Many people think that the art of storytelling is something difficult and complex, reserved only for certain skilled members of society. That couldn’t be farther from the truth. The skills necessary to tell a story can be acquired through practice and with the right toolkit, everyone can become a master storyteller.

| 2 MIN READ

3 successful revenue management strategies adopted by tour operators

| 2 MIN READ

An Introduction to Revenue Management for Experience Providers

| 2 MIN READ

Mobile optimisation: A tool to increase in-destination bookings

| 2 MIN READ

Customer loyalty: a method to increase direct bookings

| 1 MIN READ

Annual subscription agreements: 3 customer benefits

| 3 MIN READ

Standing out from competitors in the digital era

| 1 MIN READ

The growing importance of Online Travel Marketplaces

| 2 MIN READ

In the driver's seat: 3 steps to working with OTAs

| 2 MIN READ

How charging booking fees can interfere with your multi-channel strategy

| 3 MIN READ

5 things we learned at ITB and Arival

| 1 MIN READ

Spotlight: Klook leading the way in OTA tech

Succefully booking system used in 130+ countries
Travel Trend Report 2020/21 - Download now!
Free tourism resources to download

The ultimate booking solution for you

If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

Get a Demo