Social media is a never-ending task and it can feel overwhelming. You might struggle with figuring out when to post, why to post, and even which channels to spend your time on. Especially if your main focus isn't marketing or media.
That's why we've created an organized approach to planning out your social media schedule. For the days you're feeling unsure or when you just want a bit more organization, we've created an easy-to-use printable. It will help you to organize your entire week of social media posts in one convenient place.
But first, we want to share a few social media best practices with you that will streamline your entire social presence.
1. Make sure your social media names are obvious
This seems like a no-brainer, but every now and again you'll look for a company by its name only to find them with a Twitter handle that doesn't relate to their name or services. The name your company chooses on social media should be taken as seriously as naming your company was.
Think of this like listing your business in the public phone book. When people are searching for your tour or activity company, they will look for you by name. You want people to find you, so you shouldn't list your business with odd spelling, unrelated words, or extra numbers in it.
Here are some examples for a business social media handle. Let's say your name is John Doe and you have company called Sunshine Walking Tours.
Notice all of these make the connection to the company name in a clear way. It has the distinct branding name in it and clearly states what the company does. There's no extra information in the name. You can share more in the description, but like the handle, it's best to prioritize informative information there too.
These examples don't make it clear that you're a business or even what you do. The last example has nothing to do with the company. It could be interchangeable with the personal social media account of the owner.
If you don't have the proper name, it's time to update it. Save the creative details for something else. That's what your posts or personal account is for, not your official Twitter, Instagram, or Facebook handle. When in doubt, keep it obvious and be boring.
2. Tag well and often
Tagging is a key part of your social media conversations. Because of the algorithms of most social media platforms, your followers probably won't see your updates in real-time. Even if they do, it's easy to miss a plain text mention of a person or business so it's important to tag anyone you're mentioning.
Tag the people you're speaking to or about on social media
Tag everyone you talk about on social media. If you're not sure what their handle is, ask. There's no shame in confirming the facts, it's no different than a journalist double-checking the spelling of a name. It's better to make sure you're tweeting at the right person than to deal with accidentally directing eyes to the wrong profile.
Encourage visitors to tag you in posts
Just like you tag other people, encourage your customers and followers to tag you in their posts. They will have several opportunities throughout their visit with you to take nice photos of their adventures, fun staff members, and even the equipment you're traveling in.
This is great for your company's distribution because your customers' friends will see what a great time they're having and might look into booking a trip for themselves. If a customer tags you in an image, their followers can easily click on your profile, read more about what your company offers, and then book through your website.
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3. Tell your story with visuals
Social media offers a chance to get creative with your followers. According to the 2016 Social Media Marketing Report by Social Media Examiner, 74% of social media marketers use visual assets in their social media marketing. It's become an effective way to communicate an idea that goes beyond words.
The visuals are a huge part of why someone is taking your tour or visiting your destination. Look for unique things that would attract people to your services. If you're running a tour, find iconic spaces and share photos or videos of them. If you see that a customer has shared an image from your tour or activity, share it (and remember to tag them in it!)
The beauty of social media is that it offers daily opportunities to be creative. You constantly get a chance to play around with marketing your company, staff, and destination. You are free to test out the tips I've shared here and find what works well for you. Perhaps you have some of your own that you think are worth sharing? Let me know in the comments!
Now that you have a few ideas about how to polish up your social media efforts, let's put it into practice. Download our free social media planner to get on track with a better, more engaging social media plan.
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Published by Sara Napier Burkhard
Sara is a writer from the American West Coast. In recent years, she's written for companies like Hipmunk, iTourMobile and Mylikes. She now resides in Zurich, Switzerland where she finds new adventures and attempts to speak German with minimal success.