How to create a profit and loss statement for tour and activity operators

Posted by Nicole Kow on May 4, 2017

A Profit and Loss (or P&L) statement is usually calculated quarterly to give businesses an overview of how they're performing financially. It is "a financial statement that summarises the revenues, costs and expenses incurred during a specific period of time".

For tour and acitivty companies, it is especially important to know where your business stands at any given month, especially during the high and low seasons. Having such reports can help you predict what the following year might look like and gives you an idea of how you can drive more bookings.

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7 tips for travel brands working with influencers

Posted by Meg Cale on May 2, 2017

This post was contributed by travel influencer Meg Cale, who recently hosted a webinar on How to appeal to the growing millennial travel market.

What’s an influencer? An influencer isn’t the same as a brand’s hype girl. An influencer is a content creator with a large social media following who’s considered an authority in their niche.

They’ve got a loyal following of folks sharing their content. They’re invited to speak at events and have publishing credits under their name. Everyone wants to work with folks like these who have their ear to the ground.

But how do you get involved with your favorite influencer?

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Is it better to build or buy your booking solution?

Posted by Sara Napier Burkhard on Apr 28, 2017

The tourism market is crowded, so standing out is important. Sometimes the only thing that motivates a customer to choose you over a competitor is the convenience you can offer them. That's why whether you're a tour guide or activity provider, you need to offer a way for customers to book your services online.

But how do you choose a booking solution? You can build one yourself using a number of helpful tools. For some companies this is enough to bring them online. Or you could look into an all-inclusive package that helps you receive bookings, manage them, and streamline everything in your web presence. 

So, which is the right move for your company? Let's weigh the options.

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Spotlight: Terrandes Adventure, a DMC offering personalised tour experiences in Ecuador

Posted by Lucy Fuggle on Apr 28, 2017

This Spotlight article was originally published in Spanish by María Eugenia Coppola.

Paradisaical beaches, unique landscapes and lush nature. Generous people, rich history, and delicious gastronomy. It's almost impossible to say what's the best thing about Ecuador because every visitor falls in love with something different.

That's how Terrandes Adventure was born four years ago. Gabriela Cordero, Sales Manager of the company, caught up with us to share how they have managed to position themselves in the industry with a strong emphasis on customized experiences.

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Marketing super bundle for tour and activity operators

Posted by Nicole Kow on Apr 28, 2017

Marketing travel experiences to 21st century customers is no easy feat. You first need to find your niche market, create relevant and interesting messages to attracts them and finally convince them to book a trip with you. That's a lot of convincing to do if you ask me.
 
To make life a little easier, we've decided to create a super bundle of all our top marketing resources ever published on our blog and our library. This should make it easy for you to refer to some of our most useful resources, help you join the dots and turn your marketing efforts into tangible bookings. 
 
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How to reach the growing Arabian travel market

Posted by Sara Napier Burkhard on Apr 27, 2017

One of the most important steps in building a business is figuring out your target audience. But your customer base in the tourism industry can be ever-changing. Particularly when it comes to the outbound market. 

As we've shared in previous studies and ebooks, trends and viral content can affect where people choose to travel. To be a successful tourism company, it's important to diversify as much as possible. So here are some insights about the growing Arabian travel market. 

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How to generate new and profitable ideas for your business

Posted by Nicole Kow on Apr 21, 2017

In every business, you will reach a point where you either innovate or lose out to your competition. In those situations, it's as simple as go big or go home. 

Perhaps the situation isn't as dire (yet). Maybe you're just yearning to take your tour or activity business to the next level but aren't sure how. You just need one good idea to run with but you've yet to discover it. 

Here are some tips to help you generate ideas to grow your business. 

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Calculate your bottom line with TrekkSoft's new savings calculator

Posted by Sara Napier Burkhard on Apr 20, 2017

It's an exciting time for businesses. There are so many software solutions available to bring you online and help simplify everything from your schedule to your bookings. But sometimes you need to see the benefits to know when it's the right time.  

At TrekkSoft, we regularly share our features and talk about how they can save you time, money and a few headaches.We've also written a comparison article between the most popular tourism booking solutions for tour and activity providers, but we didn't want to stop there.

Sometimes you need the numbers to tell the story. We know a lot goes into your decision to purchase any software.That's why we've created a new way for you to calculate what you could save by switching to a software like TrekkSoft.

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3 important steps to build a successful management strategy

Posted by Sara Napier Burkhard on Apr 18, 2017

Running a business is hard work. In the age of entrepreneurship, it can be easy to forget that good management skills don't come naturally to every business owner. For some, it requires a bit of education and for everyone, it requires a lot of practice.  

The cornerstone of that practice is in your planning. Managing your time, resources, team, and ideas will become second nature when a good strategy comes into play. Here are three steps that will help you go from disorder to smooth operations and ultimately build a management strategy that matters.

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5 ways to find like-minded people in the travel and tourism industry

Posted by Nicole Kow on Apr 18, 2017

Whether you've just started your tour or activity business, or you've been in the travel industry for a while, it's always great to surround yourself with like-minded people. Finding your community online or offline is great for sharing ideas, opinions about tools or software, or simply supporting you in whatever stage your business might be.

There are also other benefits to these communities like networking and discovering new opportunities for collaboration and innovating to create better products for your customers.

So where can you find a group of like-minded tourism industry professionals?

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