65 travel & tourism statistics to know about in 2017 and 2018

Published by Lucy Fuggle on Sep 8, 2017

Our travel trends content is a staple part of what we produce at TrekkSoft, from our annual trend reports to our blog content. Through it, we want to help tour operators and destinations to better understand what's shaping the industry – and help them to respond in the best way possible. 

One year on from our 70 travel and tourism statistics to know about in 2016, we wanted to freshen things up. So here you go, a selection of our own data insights plus the research we've been talking about most here at TrekkSoft HQ.

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3 website changes you can make right now to improve your conversion rate

Published by Lindsay Young on Sep 6, 2017

As marketers, we’re always looking for ways to prove our efforts are worthwhile, both in terms of time and money. One of the best ways to measure that is by checking out your website’s conversion rate. The term ‘conversion’ refers to desired actions visitors make on your website. A few common conversions include signing up for a newsletter, downloading a document, or submitting a request for a quote, but the most common (and usually most sought after) conversion is a purchase.

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3 things you're doing that probably drive your customers AWAY

Published by Nicole Kow on Aug 30, 2017

All that matters at the end of the day is whether or not your website drives your business forward.

For that to happen, you need to make sure that your website and booking process is optimised for conversions throughout the customer's online buying journey. 

If your company isn't using an online booking tool yet, perhaps it's time to look into it. For companies who already have an online booking solution, here are 3 you're probably doing that drive your customers away.

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5 ideas to celebrate the end of the high season

Published by Sara Napier Burkhard on Aug 23, 2017

This summer we've taken the time to write about how you can organize a successful high season. We've offered advice on everything from maximizing profits to re-engaging with past customers. But now it's time to think about how you'll bring this busy season to an end.

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5 quick wins to improve your customer experience in 5 minutes

Published by Nicole Kow on Aug 22, 2017

In an industry that relies on face-to-face interaction and IRL experiences (that's In Real Life if you're not sure), it's easy to forget how your online presence and digitial tools can impact your customer experiences. 

Here's a friendly reminder that a poor online experience before your customer even sets foot in your destination can cost you bookings and revenue. 

With that in mind, take 5 minutes each day to practise these one of these 5 tips so that you're always putting your best foot forward around the world wide web.

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How to manage your resources at the end of high season [Checklist download]

Published by Sara Napier Burkhard on Aug 21, 2017

Have you ever had that feeling you're forgetting to do something? You thought of it so clearly at the beginning of the week but by the time 6pm on Friday rolls around, you can't seem to grasp what it was you needed to do.

Was it an email you needed to reply to? A call you had to make about some equipment? Even some supplies you needed to buy for the office? It seems to only get worse the busier you become, so imagine how hard it can be to keep track by the end of the season.

That's why we've put together a helpful list to make it easier to remember which details you need to have a look at at the end of the season.

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Why you need to work on your creative storytelling

Published by Sara Napier Burkhard on Aug 16, 2017

Content is easy to think about.

Let me rephrase that. Content is really easy to think about.

And since the advent of internet, there is no shortage of it anywhere online. One of the easiest things to do when establishing your brand is to fill up a website with some words and pretty visuals. And frankly, it's a lot of fun.

It's also very noisy and with all of that content floating around, it can be hard to stand out. Especially when it comes to selling something. 

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How to track your monthly sales and marketing performance [FREE TEMPLATE]

Published by Nicole Kow on Aug 11, 2017

Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?

At the end of the day, you can't manage what you don't measure. 

Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance. 

To make life a little easier, we've created a system to help you keep track of your monthly performance. 

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How to use TrekkSoft to sell custom tours with less paperwork

Published by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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10 channels to promote your tours and activities [DOWNLOAD INFOGRAPHIC]

Published by Nicole Kow on Aug 2, 2017

There are many aspects to growing a tour and activity business. Your tours or activities are just one part of it. There's also other parts to your business like operations, logistics, marketing and distribution to consider. One area you need to constantly work on is distribution and promotion. 

Working on your distribution channels and figuring out which works for your market and trips is key to taking your business to the next level. 

Here are 10 channels you should think about promoting your tours on:

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