This article was originally published in Spanish by María Eugenia Coppola on March 8 2017.
Tech spending in travel – and in particular, around experiences – is definitely having a moment.
Lately we've seen the rise of Airbnb Experiences, Google Trips, Google Local Guides, and now Facebook City Guides. While City Guides is still being tested in the United States, it's estimated that it will reach the rest of the world during the first half of 2017.
As a professional in the tourism sector, it's worth you knowing what Facebook City Guides is, what it offers to consumers, and what impact it might have on tours and activities.