Highlights from Day One at ITB Berlin 2017

Posted by Sara Napier Burkhard on Mar 8, 2017

ITB Berlin is the biggest travel trade show event of the year. I've had the privilege of attending it with members of our Sales and Marketing department.

Whether you couldn't make it to ITB or simply couldn't check out everything that's going on, here are some of our favorite highlights from day one in Berlin! 

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3 final thoughts to prepare for ITB Berlin 2017

Posted by Sara Napier Burkhard on Mar 7, 2017

ITB Berlin is the largest tourism trade show in the world. For more than 50 years, the organization has brought together hundreds of countries from multiple continents. There's a lot of time that goes into every event that takes place but ITB calls for something extra.

So, are you ready for the event? It kicks off in less than 24 hours and we've got some last minute thoughts to keep you prepared for this week!

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Here's why your best distribution channel is your own website

Posted by Nicole Kow on Mar 7, 2017

In Autumn of 2016, TrekkSoft conducted a global survey of tour and activity companies to analyse their distribution use and habits.

From the 213 companies who responded to us from around the globe, 64% of responses were in English, 26% in Spanish, 5% in German and 4% in Portuguese.

These companies represent more than 8 sectors within the tourism industry, including outdoor activities (29%), multi-day tours (25%), walking and bike tours (14%), DMCs (6%), boat tours and cruises (5%), coach tours (5%), helicopter and hot air balloon tours (7%), and other uncategorised sectors (15%).

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Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017 [Research Report]

Posted by Lucy Fuggle on Mar 7, 2017

Our latest TrekkSoft research report has just been published: "Making experiences the cornerstone of destination marketing: How DMOs are remaining relevant in 2017".

With this study, there are several questions we wanted to answer. Firstly, how are destination marketing organisations (DMOs) responding to an increasingly digital world? If they are feeling the pressure to evolve, what hurdles are they facing? What opportunities are they seizing?

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Spotlight Interview with Elena Paschinger from Creative Tourism Austria

Posted by Franziska Klein on Mar 2, 2017

As we’ve noted in our Travel Trend Report 2017, it is becoming increasingly important for today's traveler to have an authentic  experience during their travels. Today’s travelers simply do not want to be perceived as typical tourists.

When we think of authentic travel experiences, we think of keywords like  meeting locals, experiencing the everyday lives of locals, storytelling, and also creative tourism.

We talked to Elena Paschinger, a travel blogger, tourism consultant and creative traveler to understand the different approaches to creative tourism and what it means  for you as a tour and activity provider.

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Here's what you can look forward to in 2017 (5 TrekkSoft upgrades coming your way!)

Posted by Nicole Kow on Mar 1, 2017

We've said this before and we'll say it again, TrekkSoft is all about putting our customers first.
Over the years, we've made it our priority to listen to users and use their feedback to improve the software and introduce upgrades that have been much requested.
So, what upgrades can you look forward to this 2017?
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Can't make it to ITB? We'll help keep you updated all week!

Posted by Sara Napier Burkhard on Feb 28, 2017

With just one week to go, our team is getting ready to attend ITB. We're sending representatives from our Sales and Marketing department this year who will be taking meetings, conducting interviews, and live-tweeting their way throughout the week. 

During past events we've been excited to bring coverage across most of our channels. But with a trade show as big as ITB Berlin, we're broadcasting updates across all our channels all week long. 

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7 questions every tour and activity company should ask when defining your business model

Posted by Nicole Kow on Feb 23, 2017

Every business needs a business model.

According to academics, it is "the logic of the firm, the way it operates and how it creates value for its stakeholders."

It is a structured way to think about how your business operates and clearly highlights the business activities you do to generate a profit. It also gets you to think about the different elements that are crucial to keeping your business running.

Run through these 7 questions with me to define your business model to bring clarity to your business and understand it better.

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Our take on the opportunities to go after in Phocuswright's "Global Travel Activities 2014-2020: Tours & Attractions Come of Age"

Posted by Lucy Fuggle on Feb 23, 2017

Due to be released in the second quarter of 2017, the Phocuswright Special Project "Global Travel Activities 2014-2020: Tours & Attractions Come of Age" dives into the issues and trends transforming tours and activities. As sponsors of the project, TrekkSoft has had a first glimpse at the findings. Phocuswright research is always top-quality, and with this report they deliver yet another catalyst for a major industry shift.

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10 mistakes to avoid when marketing on Facebook

Posted by Colm Hanratty on Feb 21, 2017

We all know by now that Facebook is a powerful tool when it comes to marketing your tours and activities. It’s great for driving engagement and it ’s effective when it comes to running contests. If you’ve already dabbled in Facebook advertising you’ll know how powerful its targeting is.
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