Make your "book now" buttons more effective by fixing these mistakes

Published by Sara Napier Burkhard on Oct 12, 2017

It's funny how it seems so simple to create a well-functioning website, but actually taking the steps to put it into motion can be a huge task. There's so much to think about, so many details to look into. And while separate details might look great on their own, they can be quite messy as a whole. 

As a tour or activity provider, the main purpose of your website is to be a platform for customers to purchase their activities with you. For this reason, your website should not only be easy to navigate, finding the place to make the purchase should be obvious and completely hassle-free. That's why today, we're going to go over some "book now" button mistakes that make your customer's booking process more complicated than it needs to be. 

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4 ways tour and activity operators can build their presence online with Google My Business

Published by Nicole Kow on Oct 5, 2017

If Google was a directory for everything you needed you know about the world today, Google My Business would be the Yellow Pages of the internet age. It's an easy way for tour and activity businesses to get listed on an international, global, always accessible and always updated version of the Yellow Pages. 

Google My Business is another directory that all businesses should be listed on. It's part of Google's effort to improve their Local Search feature where users can search for businesses, attractions, restaurants and other services in a given location. 

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3 of the most important questions about SEO and keywords

Published by Lindsay Young on Oct 4, 2017

This is a guest post by Lindsay Young, founder and principal consultant of Stormfree Agency

Last month, I hosted a webinar on tips for boosting web visits for more conversions. We had some great questions throughout the webinar, but we didn’t have time to get to all of them. The most common questions were around SEO and keyword research and strategy, so I decided to write a short post answering three of the questions we didn’t get to during the webinar.

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5 tips to build a tour or activity operator website that converts more customers [FREE GUIDE]

Published by Nicole Kow on Sep 28, 2017

Building a website that drives bookings is key to ensuring the long-term growth of your company.

The more bookings you get directly on your website, the less you're paying to OTAs, partners, agents and resellers. It also means you're less dependent on 3rd parties, giving you more control over how you want to market and sell your trips. 

To strengthen your site and drive more bookings, follow these 5 tips. 

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How to build an effective tourism marketing funnel

Published by Sara Napier Burkhard on Sep 28, 2017

Every successful business needs to know how to sell its offers effectively. Great marketers know the systems and tools out there to help, but as a tour or activity provider, you may not be as masterful when it comes to marketing.

Not to worry, we've taken the time to put together everything you need to know about building one of the most important systems for any business – a marketing funnel.

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Why charging your customers a booking fee hurts your business

Published by Nicole Kow on Sep 27, 2017

Booking fees, transaction fees, resort fees, service fees and whatever else they're called, no one likes them. 

This is especially the case for "surprise" fees that pop up only at the end of the booking process, a practice commonly adopted by companies like Ticketmaster and Seatwave. 

A quick Google search on "How to avoid hidden travel booking fees" produces over 35 million articles that discuss the various hidden fees consumers regularly come across. (My favourite one is the "print at home fee" where Ticketmaster charges you a fee to print your own tickets in your own home.)

The thing to note here is that people, your customers, are going online to look for ways to avoid those fees. If they can't find a way to avoid it, they might avoid your services altogether. 

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15 FREE TOOLS that make it easy to supercharge your TrekkSoft website

Published by Nicole Kow on Sep 22, 2017

Having a stellar website is key to attracting people to your site and having engaging content while they browse your site, read about your tours and book a trip with you. 

Beyond setting up your TrekkSoft site, you'll need to constantly work on it, tweak it and monitor it to constantly optimise your booking conversion rates.

Here are 15 free tools you can use to create engaging visuals, improve your content and supercharge your SEO. 

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3 things every DMO should know about its local tour operators

Published by Sara Napier Burkhard on Sep 19, 2017

At TrekkSoft, we work with a number of destination marketing companies, from Visit Meteora to Tourism Interlaken. We know that DMO and DMOCs are the core of the tourism business in most communities. It's their support that can make all the difference in distribution, supply management, and valuable exposure.

Hotels and hostels around the globe rely on the partnerships they gain from destination marketing organizations (DMOs). But one of the most important relationships a DMO can have is with their local tour and activity providers. Here are three important things every DMO needs to know about its tour operators. 

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5 people who actually influence your customer's travel planning and purchase decisions

Published by Nicole Kow on Sep 18, 2017

Marketing your trips to groups can be tricky. Whether it's marketing to a family or a group of friends, there's always someone who has the most influence over the final purchase decision. 
 
As a tour and activity operator, you need to understand who this person is and speak directly to them if you want their business. 
 
I've combed through academic research papers to find out who these purchase influencers are, and how you can tailor your marketing messages to get noticed by purchase influencers and convince them to book a trip with you. 
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TrekkSoft is now working together with renowned destination Bologna, Italy

Published by Sara Napier Burkhard on Sep 13, 2017

We are proud to announce a collaboration with Bologna Welcome, the official Convention and Visitors Bureau of Bologna, Italy. The destination has seen steady growth in tourism in recent years. With its supply system, product development, and diverse market, Bologna Welcome has encouraged and supported the metropolitan city’s tourism efforts.

TrekkSoft will be working together to help promote and market the metropolitan region. As a leader in software solutions for booking management, this new collaboration will make it possible for customers to purchase tours and activities directly from the Bologna Welcome website. 

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