How to track your monthly sales and marketing performance [FREE TEMPLATE]

Posted by Nicole Kow on Aug 11, 2017

Let me ask you this: Do you know how your sales and marketing efforts are translating into actual bookings and profits for your company? Can you tell me which marketing channels are bringing in the most results? How are you measuring your performance? Do you know what your numbers are telling you?

At the end of the day, you can't manage what you don't measure. 

Regardless of how you're tracking your monthly bookings and sales, you need to make time each month to review your numbers to get an overview of your performance. 

To make life a little easier, we've created a system to help you keep track of your monthly performance. 

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How to use TrekkSoft to sell custom tours with less paperwork

Posted by Sara Napier Burkhard on Aug 8, 2017

Each customer has their own idea of what their trip should look like. Today's traveler is looking for an experience that feels authentic and one of a kind. One of the best ways a tour or activity provider can do this is by offering a customizable tour. 

But that's a lot of work. Building standard offers to fit your existing audience is challenging enough, without adding custom requests into the mix. It can be a lot of paperwork, and several hours spent planning over Excel sheets, your calendar, and every productivity tool you can get your hands on. 

But there's a simpler way. In this article we'll talk about how TrekkSoft can help you create the tailor-fitted tours your customers are looking for.

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10 channels to promote your tours and activities [DOWNLOAD INFOGRAPHIC]

Posted by Nicole Kow on Aug 2, 2017

There are many aspects to growing a tour and activity business. Your tours or activities are just one part of it. There's also other parts to your business like operations, logistics, marketing and distribution to consider. One area you need to constantly work on is distribution and promotion. 

Working on your distribution channels and figuring out which works for your market and trips is key to taking your business to the next level. 

Here are 10 channels you should think about promoting your tours on:

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4 angles for a successful flash sale to boost last-minute sales

Posted by Sara Napier Burkhard on Jul 28, 2017

It doesn't matter which industry you're in, if you're selling something a sale is always a practical way to drive more business. It's especially useful in the seasons when consumers are expecting to find good deals. For most industries, this usually happens at the end of a season.  

This is why at the end of summer, for example, you'll always find discounts on services and merchandise. It's a smart way for businesses to squeeze the last bit of revenue out of their most popular seasons and prepare for the new ones ahead. A popular model, especially in online marketing, is to have a flash sale.  

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5 tips to manage multiple agents and resellers without losing your mind

Posted by Nicole Kow on Jul 26, 2017

Working with agents and resellers can be good for your business, especially since its their job to sell the right trips to the right customers. Plus, they can help you secure more last-minute bookings from travellers already in your destination.

On the other hand, it can tricky when you work with multiple agents and resellers, from a hotel concierge down the road to a large travel retailer on the other side of the planet. It can be difficult to keep track of all the moving parts in your business like the number of bookings made by each agent, customer information collected, commission that needs to be paid out, and so on. 

To make this business relationship more profitable for both parties, here are some tips and tricks to help you out. 

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This is why third-party online reviews are important for your tour or adventure company

Posted by Samantha Scott on Jul 21, 2017

This is a guest post by Samantha Scott, Content Director from Stride Travel, the world’s largest search & reviews site for tours and adventure trips.

“Hey let’s try that new restaurant - they say they’re great, and I trust them because they’re a business.” Said no one ever.

“Hey, my friend recommended this place, we should check it out.” Say a lot of people.

Humans are hardwired to take the word of their friends over that of a business entity, and nowhere is this propensity more obvious than the present day.

With the popularity of sites like Yelp and TripAdvisor, the word of the “common, regular, person” has become easier to find and is exponentially more powerful. What has been realized as these sources gain popularity, is that users value the third party aspect.

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6 ways to remain active on LinkedIn

Posted by Colm Hanratty on Jul 21, 2017

Since the majority of businesses in the tourism industry are business-to-consumer (B2C) companies, they need to advertise more. Which means most of them can forget about LinkedIn since it’s almost exclusively a business-to-business (B2B) platform.

But that doesn’t mean you shouldn’t still have a presence there.

You know that it’s great to meet your peers at trade shows and conferences to let people know you exist. You attend them maybe once or twice a year, right? Well, your LinkedIn activity can get your name and business in front of the right eyes on a weekly basis. To do this, you have to remain active, so here are six ways you can do it.

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4 price strategies to maximise profits during the high season

Posted by Nicole Kow on Jul 20, 2017

The biggest challenge tour and activity operators face to maintain profitability is seasonality. In the high season, profits come easily while in the low season, most companies barely get by, some even close their doors till the following high season. 

This means that operators need to squeeze out as much as they can over the high season to see themselves through the slower months. One way to do this is by implementing yield management, a clever pricing strategy that makes the most of your fluctuating demand.

But what is yield management and how can it help tour and activity operators? Let's find out. 

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5 things your booking management tool needs to grow your tour and activity business partnerships

Posted by Nicole Kow on Jul 19, 2017

In the tour and activity sector, it is common for companies to work together to deliver a more fulfilling experience to travellers.

For example, a surf camp may work with a transfer company to pick up passengers from the airport and send them to the camp site. At the same time, camp organisers can also promote day tours run by external operators to give customers more activities to do when they're not by the sea. 

From that example alone, you can see how different businesses tend to work together to provide customers with a variety of experiences throughout their holiday. 

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3 ways to re-engage old customers before the high season

Posted by Sara Napier Burkhard on Jul 18, 2017

At TrekkSoft, we work with companies in a variety of fields. From active brands guiding snowboarders along the Swiss Alps to boating excursions that bring customers on a new adventure in the sea.

But no matter what your company does or which season it thrives in, there's one thing you all have in common: a high season! A time when travelers are flocking to your destination and looking for new experiences.

From tourism to retail, most businesses know to place emphasis on new customers. But what about existing and former customers? Today we're going to go over three simple ways to re-engage with past customers just in time for your busiest season.

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