The solo female travel trend: the experiences and priorities they're chasing

Published by Nicole Kow on May 11, 2018 | 4 minute read

Editor's note: this post is an excerpt from our Travel Trends Report 2018, which you can access now.

 

A search for “Solo female travel” returns more than 2.45 million search results on Google. Google Trends has recorded how interest in solo travel has grown steadily over the past ten years while interest in female solo travel has only gained traction since 2013.

Google’s Keyword Planner Tool reflects this growing interest too. The average monthly search volume for the term “solo female travel” grew by 52% between 2016 and 2017, averaging 2,900 searches between October 2016 to September 2017.

 

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How to run a FAM trip and get the media coverage you deserve

Published by Kyle McCarthy on May 3, 2018 | 4 minute read

This is a guest post written by Kyle McCarthy, editor for My Family Travels. You can find more of her work here

We know every travel destination wants publicity, and every tour operator and supplier wants their services recommended. Like most media outlets who cover travel, I’ve grown up with some rules about how FAM trips work. The trouble is, those rules keep changing, and travel hosts are often not aware of it.

You can avoid misunderstandings by building and maintaining a relationship with local media. Attend conferences, trade shows, and events to meet people. Send out email press releases to vendors, partners, newswires, and websites that cover your destination, and of course, don’t forget to share news on social media. Most importantly, follow up on any requests for information. This way, you’ll have some media ‘friends’ to invite on your next FAM trip.

If you’re inviting media you don’t know, here are some strategies for making sure a trip you host is well covered in the media.

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What you need to build a marketplace to resell tours and activities online

Published by Nicole Kow on May 2, 2018 | 5 minute read

For companies looking to expand their businesses, there are a few ways you can go about this. Firstly, you could start upselling your tours and activities by encouraging people to purchase add-ons at checkout (e.g. insurance, meals, photo packages). Secondly, you could increase the number of trips you sell by working with online travel agents and third party marketplaces. Thirdly, and the focus of this article, you could resell trips from other suppliers and make a commission off each sale.

If you have an established website with a good and steady flow of organic traffic, this could be a good option to take your company to the next level. 

 

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Everything you need to know about TrekkPay's brand new dashboard

Published by Nicole Kow on Apr 19, 2018 | 6 minute read

"TrekkPay has been a lifesaver. We now process all our transactions internally and we stopped using a third party since the beginning of 2017. Our records are more accurate. They can easily be compiled and printed at the end of each month which saves us on accounting time. We also take advantage of the TrekkSoft marketplace which we are still exploring by talking to the major vendors being added constantly. The card readers are the only ones that work in our region as well so that’s a super plus!" 

- Dario from Exuma Escapes

TrekkPay is a payment gateway built and designed for the tour and activity sector.

In the last few months, the TrekkPay team has worked hard to build a dashboard that gives you an overview of all your transactions and payouts to help you improve your accounting and reporting.

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General Data Protection Regulation (GDPR): A checklist for tour and activity providers

Published by Franziska Wernet on Apr 17, 2018 | 6 minute read

You might have already heard of GDPR, or the General Data Protection Regulation - a European regulation that was already adopted in 2016, but will be effective from May 25th on.  

There is a lot of talk/rumors about this regulation, so we at TrekkSoft want to give you an update on what GDPR exactly means and how it will affect your tour & activity business.

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The Indian travel market: insider tips to reach it as a destination or experience provider

Published by Nicole Kow on Apr 13, 2018 | 9 minute read

“Growth in outbound travel is directly linked to economic growth. Indians are creative people, and this has fueled tremendous growth over the last few years. More Indians can now afford to travel abroad.”

– Andrea Schneider, Director of Marketing and Market Manager for India at Tourism Interlaken

 

India’s Ministry of Tourism reported a 7.3% growth in international departures in 2016, with a total of 21.9 million travellers leaving India to explore the world. The UNWTO expects this number to grow to 50 million in the next three years, making the Indian travel market a crucial segment for destinations and experience providers to consider.

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Visit Norway's destination marketing campaign that Millennials fall in love with [Interview]

Published by Lucy Fuggle on Apr 6, 2018 | 9 minute read

This interview and article was originally published in Spanish by Maria Eugenía Coppola in April 2017.

 

When researching Millennials, Airbnb revealed that most prioritized travel over purchasing a home, getting a car, or paying off debt. They're also the largest living generation right now, which means they're crucial to consider as a destination marketing organisation or travel experience provider.

In December 2016, Visit Norway launched the campaign "5 friends on a Road Trip in Norway" on YouTube to attract millennial travellers. Since then, it has had 6 million views in English and Spanish combined and is still featured on the destination website.

Here, we'll share our interview with Eugenia Fierros, Tourism Manager for Spain at Innovation Norway. In this chat with Eugenia, we dig deeper into Visit Norway's marketing campaign to understand their strategy, keys to success, and challenges.

 

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Business Performance Indicator: assess how your tour & activity business is doing in key areas

Published by Lucy Fuggle on Apr 5, 2018 | 6 minute read

As a tour & activity business owner, you're probably juggling a lot of plates... running your tours, marketing your business, optimising your website, tweaking your strategy and finding partners. With so much going on, it's not always easy to know how your company is performing.

This is something we've wanted to solve with our new Business Performance Indicator tool.

 

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OTA giants: Viator vs Expedia Local Expert comparison

Published by Nicole Kow on Apr 4, 2018 | 9 minute read

Working with online marketplaces is a good idea for tour and activity companies who would like to expand their reach and establish a "professional" online presence. 

Large marketplaces like Viator (now renamed to TripAdvisor Experiences) and Expedia have long established their presence in the travel industry and are doing a fantastic job at growing their virtual presence, and even successfully bridging the transition from online to offline, real-world customer experiences. 

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Rental Rules: The perfect tool to optimise your rentals and grow your revenue

Published by Nicole Kow on Mar 21, 2018 | 2 minute read

You've asked for this and we listened. We took your feedback on board, turned it into a tangible feature update, beta tested it and released it in all its glory.

TrekkSoft's rental feature now lets you set different rates for your rentals, depending on the duration of the rental. For tour or activity operators who want to make a little extra cash on the side, renting out your spare equipment could be a good idea for you.

Stick around to find out what else our rental feature can do.

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