All Posts
Published by Lucy Fuggle | May 13, 2016 | | 0 MIN READ

A free Instagram Guide to power-up your social media strategy

Instagram is playing a tremendous role in the rising importance of visual content marketing for tour and activity companies. As the largest photo sharing app, Instagram has 400 million monthly active users and much wider business implications than a place to share photos of pretty sunsets and desserts. And with its recent redesign, Instagram has all eyes on it this month.

For the tourism industry, Instagram can be one of the most convenient ways to drive bookings and boost destination marketing, especially when appealing to younger travellers. Instagram is particularly - although not exclusively - popular with this market, with 97% of millennials sharing pictures while travelling on social networks (Frederic Gonzalo).

Also, Instagram adoption amongst Gen Zs (born from late 1990s) continues to climb while Facebook is on a steady decline (Sparks & Honey).


If your customers are on Instagram, you should be too. This ebook is our free guide to getting started with the social network and getting results from building your following and boosting engagement.

This ebook has been contributed by Colm Hanratty, social media guru and former Content and Social Media Manager.


Download your free Instagram Guide and find out how to get impressive results for your tourism company:

Instagram Guide


All Posts
Lucy Fuggle
Published by Lucy Fuggle
Lucy spent three years building TrekkSoft’s content strategy and inbound marketing approach. She now helps companies to find their voice, kick-start projects, and bring in processes that actually work for them. Lucy writes and shares her solo adventures on
Succefully booking system used in 130+ countries
Free tourism resources to download
ITB Berlin - 6-10 March 2019 - Hall 5.1, Stand 119 - Meet our team at ITB!