Instagram is playing a tremendous role in the rising importance of visual content marketing for tour and activity companies. As the largest photo sharing app, Instagram has 400 million monthly active users and much wider business implications than a place to share photos of pretty sunsets and desserts. And with its recent redesign, Instagram has all eyes on it this month.
For the tourism industry, Instagram can be one of the most convenient ways to drive bookings and boost destination marketing, especially when appealing to younger travellers. Instagram is particularly - although not exclusively - popular with this market, with 97% of millennials sharing pictures while travelling on social networks (Frederic Gonzalo).
Also, Instagram adoption amongst Gen Zs (born from late 1990s) continues to climb while Facebook is on a steady decline (Sparks & Honey).
If your customers are on Instagram, you should be too. This ebook is our free guide to getting started with the social network and getting results from building your following and boosting engagement.
This ebook has been contributed by Colm Hanratty, social media guru and former Hostelworld.com Content and Social Media Manager.
Download your free Instagram Guide and find out how to get impressive results for your tourism company:
Written by Lucy Fuggle
Lucy is Head of Content Marketing at TrekkSoft. She tries to read a book a week, travel solo every month, and share ideas on lucyfuggle.com. You can usually find her in Switzerland's Berner Oberland.