Dec 4, 2018 |

Travel trends that will drive the tourism industry in 2019

This is an extract from the Travel Trends Report 2019 which is now available to download.

For tour and activity operators, it can be challenging to find current travel trends and statistics without having to research varies articles across the web. In this chapter, we have used the findings of our 2018 Travel Survey and key news articles so that you can read everything in one chapter.

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Published by Lucy Fuggle | May 13, 2016 | | 0 MIN READ

A free Instagram Guide to power-up your social media strategy

Instagram is playing a tremendous role in the rising importance of visual content marketing for tour and activity companies. As the largest photo sharing app, Instagram has 400 million monthly active users and much wider business implications than a place to share photos of pretty sunsets and desserts. And with its recent redesign, Instagram has all eyes on it this month.

For the tourism industry, Instagram can be one of the most convenient ways to drive bookings and boost destination marketing, especially when appealing to younger travellers. Instagram is particularly - although not exclusively - popular with this market, with 97% of millennials sharing pictures while travelling on social networks (Frederic Gonzalo).

Also, Instagram adoption amongst Gen Zs (born from late 1990s) continues to climb while Facebook is on a steady decline (Sparks & Honey).

instagram-open-book-mockup.png

If your customers are on Instagram, you should be too. This ebook is our free guide to getting started with the social network and getting results from building your following and boosting engagement.

This ebook has been contributed by Colm Hanratty, social media guru and former Hostelworld.com Content and Social Media Manager.

 

Download your free Instagram Guide and find out how to get impressive results for your tourism company:

Instagram Guide

 

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Lucy Fuggle
Published by Lucy Fuggle
Lucy spent three years building TrekkSoft’s content strategy and inbound marketing approach. She now helps companies to find their voice, kick-start projects, and bring in processes that actually work for them. Lucy writes and shares her solo adventures on lucyfuggle.com.
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