Time and time again I tell businesses that they need to be more active on social media, and time and time again I’m told the same thing – “I don’t have the time!” I always find this difficult to comprehend because if people have time to send a text message, then they’ve got time to post something on a social channel.
Nowadays it’s extremely hard to claim you don’t have the time to be active on at least one social channel. There are so many opportunities to share real-time content or content that doesn’t take as much planning as a blog post or video.
If you’re somebody who feels they want to market their tour or activity using social media but also feels they don’t have the time, here are seven ways to share content without having to give it too much time or thought.
1. Snap on Snapchat
Snapchat is what it says on the tin – it’s chatting via snaps (photos). Images are shared in real-time and last only a number of seconds. If your snap is via a one-on-one conversation, the 10-second (or less) snap disappears after you’ve seen it. If your snap is part of a public ‘story’ (similar to Facebook’s status update), the 10-second snap exists for 24 hours.
While it’s an image-based social channel, the difference here is that it’s not polished images that people want – it’s the thick of the action type of content. It’s content that’s taken in real-time and shared on the spot. This makes it the perfect platform for people who don’t want to spend ages framing a shot and then touching it up afterwards.
2. Share video on Twitter
Twitter has their own separate app that’s even better for sharing video than Twitter itself (more about that in a second), but if you’re one who likes to keep their social channels to a minimum, then Twitter video is for you. To share live video simply click the compose tweet button, then click the video button. You’ll then be brought to an environment specifically for shooting video. Videos last up to 30 seconds and can comprise of a group of shots. You can see me demonstrate this here…
3. Live tweet / Live snap
Since we’re on the subject of Twitter and Snapchat, sharing content in real time is a great way to share lots of content without having to do much planning. And since you’re in the travel industry, you or somebody else in your company is probably out and about a lot. This means the amount of content is endless! All you need to do is tweet or snap away to your heart’s content over the course of the day. Just one tip – don’t overshare though. Keep it to a maximum of 10 pieces of unique content. Anything more could be overkill.
4. Livestream video on Periscope
With Snapchat and Twitter you have the ability to edit. With Periscope you don’t because it’s video-streaming. You just need to launch the app, press record and stream to the world! Just make sure you let your followers on other channels know though – otherwise you could be streaming to nobody…
5. Join a Twitter chat
A Twitter chat is a time when a bunch of people jump on to Twitter at the same time to talk about a particular topic for a certain amount of time. If you join in you’ll find yourself tweeting away non-stop for an hour. Your Twitter account will benefit in many ways – you’ll position yourself as an authoritative voice on a topic, you’ll engage with others, you’ll gain new followers, and you’ll ensure your Twitter account is a very active one. If you’re wondering what chats you should join, here are ten Twitter travel chats to get you started.
6. Comment in LinkedIn Groups
Since you work in the travel industry, chances are you’re quite knowledgeable on a number of subjects in the industry. LinkedIn Groups are a great place to show that you know what you’re talking about. You also don’t need to worry about thinking of a topic to comment on - the topics are there already. All you need to do is pop in, find something you can display your knowledge on, leave it, then be off again!
Head over to a previous post I wrote for more tips on how to market your tourism products on LinkedIn.
7. Livestream video on Facebook using 'Facebook Live'
I’ve left this one until last because not all of you may be able to avail of this new Facebook feature at present. But for those of you who can, you can now live-stream right from your Facebook page. To see why this doesn’t have to take too much time, just refer back to point number four on Periscope. Also, to see if you’ve got Facebook Live, look for the icon (circled here) when you hit ‘Publish’ from within your page.
Got any more time saving tips you'd like to share with our community of tour and activity operators? Let us know in the comments below!
Want to learn how to make the most of your social media channels? Brush up on your social media skills today with Colm's free ebook.
Written by Colm Hanratty
Colm is Founder and Managing Director of digital marketing agency Sixtwo Digital. After running Hostelworld.com’s content and social media for almost 11 years he felt it was time to branch out on his own, using all his experience to educate others in the travel space.